Aryan Khan has launched D'YAVOL X, a premium streetwear brand, with his father, Shah Rukh Khan, serving as the company's ambassador.
Aryan's luxury streetwear company works in a limited-release capsule format, releasing brief bursts of items on their webstore every couple of months.
The oldest Khan child enlisted the help of his renowned father, Shah Rukh Khan, for the first product launch.
On April 30, 2023, the brand released the Signature X jacket, a black jacket with modest features, a sleek hoodie, and D'YAVOL X's iconic red hand-painted X on the elbow, which sold out in a single day.
The jacket's most popular aspect was the fact that it was hand-signed by Shah Rukh Khan himself. Only 30 units of the ultra-limited-edition jacket were available worldwide, which was priced at 2,452 dollars.
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