Twitter will begin removing the blue ticks from its users' legacy verified accounts on April 1 in order to expand its subscription-based Twitter Blue program.
To keep their blue checkmarks, the microblogging platform has encouraged individual users and organizations to pay up for its flagship subscription program.
"On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks," said Twitter Verified.
Twitter Blue is a premium subscription-based scheme that, among other features, provides the coveted blue checkmark next to users' profile names.
The premium subscription service was created after Elon Musk took over Twitter last year. Twitter Blue costs $11 a month on Android and iOS devices, and $8 on the web.
Before, the blue tick was awarded to verified accounts of celebrities, politicians, journalists, and public figures. But, it is now available to anybody who pays a membership price.
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